Product Description Page Template: Kit Design
Summary
Our Site and DevOps partners developed a new kit template for PDPs. A kit was a group of curated products that made shopping easier for customers. The template allowed for quick browsing and easy add-to-cart. The customer simply had to decide how much product they wanted for their party, select the number of guests that were coming, and how they wanted to get their order.
Challenges
To visually demonstrate value of each kit in relation to the product quantity metric, simultaneously with the party size metric.
To visually answer questions like, “How much stuff do I get for a Standard party with 8 people coming?” versus, “How much stuff do I get for a Standard party with 16 people coming?” or “How much stuff do I get in each tier with 24 guests coming?”
To present a clean, clear layout of items in the higher quantity tiers with bigger guest counts, particularly with the mobile shopper in mind.
Execute the approach: As the guest count grows, increase the tablecover count and depth of the tableware stacks and favor bags; show 1-each favor type opposed to hard-to-see favor bag; build out additional product around that foundation at subsequent elevated tier level.
Outcomes
After working with my production artist over several days of feedback and revision, my concept of showing product increase was approved on the first round of submission to Leadership. I did not receive one note for any changes, a rarity!
Birthday kit sales improved 20% and proved so popular that other departments submitted creative projects for their product assortments.
Primary Skills
Creative concepting
Collaboration